The keyword is an important word or phrase representing the whole sentence or content, or composition. SEO depends on the proper and accurate use of keywords, and it is necessary to
know in which place we put keywords for getting the best result on search engines. It is confusing for
the beginner that ‘’where do we put keywords in a website (Html, word-press and other).
There are ten broad places and around 20 small places or sub places of these broad places,
where we can put our keyword phrases on a website for maximum SEO value and rankings.
These are the following:
- Meta Title
- Meta Description
- Meta Keywords
- URL
- Header Tags
- Body Content
- Images
- DIV Tags
- HTML Title Attribute
- Navigation Menu
Now I explain the total things where we can put keywords for SEO.
Meta title:
Meta title acts as a name tag for a web page and is what first appears in the search engine
results page for a user to click on, and search engines like Google, Yahoo, and Bing, Ecosia, Baidu
put a lot of SEO value on this HTML meta field. It is the most important place to add a keyword to
the website.
Without having the keyword phrases in the meta title, rank on that term is quite impossible.
That’s why it is mandatory to put the keyword in this location.
If one uses WordPress for his website, then they can use an SEO plugin like All in One SEO,
Yoast or rank math to modify meta titles to improve search ranking potential. Meta Description
The meta description is not a direct ranking factor for search engines like google. Thus, it does
show up as the second part of the search results entry for the web page and adds relevance to the
keywords people are searching for.
As we know as search engine users, the meta description influences our decision on if we want
to click on a search result or not. So it’s best to include a keyword in this location so the user will
consider our listing to be more relevant to their search query.
Moreover, keeping a good marketing message or a brief snippet of what the web page is about
along with target keywords can help influence the number of people who click on search
results in entry, and that’s what really matters here.
Meta keywords:
Many search engines do not use the meta keywords tag, but several on-page SEO plugins still take
on it.
According to a google statement, “keyword meta tags quickly became an area where someone
could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Cause
the keywords meta tag was so often abused, many years ago Google began disregarding the
keywords meta tag.”
Google fully disregards the meta keyword tag, and some other SEOs depart this field blank.
But a few search engines may pay a little bit of value to this Html location.
URL:
URL stands for Uniform Resource Locator. A URL is nothing but a specific address of a stored
resource on the web. It is the unique address of a document. It is one of the top HTML locations
where keywords can go in a website for better SEO rankings. It has a definite area where we
can include our keywords for the best result. The best SEO technique is to avoid keyword stuffing.
That means don’t use more than one or two exact match keywords in the URL.
There have four components of a URL that one can put keywords such as:-Domain Name: Your website domain name can include your main target keyword like this:
freshfruits.com
Subdomain Name: Do you have subdomains set up on your website? Then include keywords
here is like this: freshfruits.companyname.com.
Folder Name: If the content on your website is organized into folders, then the folder names
can include your keywords like this: companyname.com/ fresh-fruits /page name
Page Name: The actual page name can include your keywords like this:
companyname.com/foldername/ fresh-fruits
Header Tags:
The header tag defines the header portion of the page or section. Generally, it contains a logo,
search, navigational links, etc. This portion or tags also break up the blocks of text, so it’s easier
to skim and read.
Header tags remain H1 to H6 elements. But for the SEO purpose, the H1 to H4 tags are vital tag
for the on-page SEO.
H1: It is the main header tag for the page also. It is the top portion of the content. It is necessary
to put main keywords at the beginning of the H1 tag and comprehend other additional
keywords without stuffing. A best practice is to copy-paste the SEO optimized meta title to the H1
tag.
H2-H4: It is the subheader under the H1 tag. So use relevant keywords on this subheader
without stuffing. A good SEO technique includes keywords at least once in the H2 tag and
variations in the H3 tags. Using H4s is not the best practice.
Body Content
Without useful and enriched body content website won’t rank on the search engine. It is the
top SEO ranking factor. Without properly optimized content, search engines get confused that
what keywords you want to rank on the web page.
Image Optimization:
Images are another important place to add keywords to a website. And while this may seem
strange because images are visual elements, graphics and pictures still have three locations that
can optimize for keywords. Such as ALT tag, image title, file name, image meta information.DIV Tags
The tag is an Html code that defines a division or section of the Html document. It is used
for Html elements styled with CSS or manipulated with JavaScript. The most common
way to use a tag is to add a CSS class or id attribute.
Like as add a on the page that contains target keyword by coding it in the following ways:
HTML Title Attribute:
The title attribute provides extra information about the HTML element that it’s attached to. It’s
also, the tooltip text pops up when we hover our mouse over the element.
Navigation Menu:
The navigation menu is another place to include keywords on a website. And it’s an often unutilized
piece of SEO real estate for improving website rankings.
These are the strategy for adding a keyword to the website. Though keyword is an important issue,
the continuity and delicacy of the content are the most important things. Avoid keyword
stuffing is another thing.
